Posts Tagged ‘Female’

The male purchasisng throught process

When I buy something like shoes, I do it because the shoes I had before don’t work anymore, or do not meet a functional purpose which I expect to need in the future.  I have not ever bought “the cutest shoes!” or “these will go great with that outfit” nor I have I purchased a “these will make Becky jealous.”  As a male, we just don’t think like that.

The male thought process for planned purchase goes something like this:

  1. Come to the belief that a product is wanted/needed
  2. Figure out what the best (for you) product in that category is.
  3. If it is too expensive, go to the next best product and so on until an acceptable price point is found.
  4. Purchase the product that is close to your choice, but more expensive and get the expensive cables that the sales dude sold you on.

For an impulse purchase it goes like this:

  1. Hey Cool thing!
  2. Can I afford this financially? If the answer is yes or ‘probably’ advance to next step
  3. Will I get in trouble from my Significant Other?  If no or Probably not, advance to next step
  4. Purchase the cool thing

Note that step 2 & 3 above are optional and only apply to “responsible” people.

I suspect this is slightly different than the standard female purchasing methods.  But what do I know.

Ps: I just got some great new shoes.

~RyeNCode~

September 2010
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